tadoy
Brand sandbox

tadoy — font & case variations.

Selected directions are lowercase italic ‘tadoy’ for the wordmark and italic ‘t’ for the app icon. Below: variations along the font, case, and italic axes — same letterform held against alternative weights, families, and capitalizations to confirm the lock-ins.

Wordmark

Selected
tadoy
W1 · Fraunces italic · ‘tadoy’ Selected baseline — true italic Fraunces (single-storey a, looped y).
tadoy
W2 · Fraunces roman · ‘tadoy’ Same serif, upright. Stable, less diaristic.
tadoy
W3 · Inter Tight italic · ‘tadoy’ True italic sans. Software cadence with a cursive slant.
tadoy
W4 · Inter Tight roman · ‘tadoy’ Modern app default. Geometric, no flourish.
tadoy
W5 · Mono italic · ‘tadoy’ System monospace italic. Terminal/diary hybrid.
TADOY
W6 · Fraunces italic · ‘TADOY’ Case shift on the selected font. Newspaper-eyebrow energy.

App icon

Each row at four sizes — preview, home screen, Spotlight, and the 16px worst-case. The 16px column is where font choice matters most.

I1

Fraunces italic · ‘t’ Selected

Selected baseline. True italic serif glyph.

t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case
I2

Fraunces roman · ‘t’

Same serif, upright. Less personality, more app-iconic.

t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case
I3

Inter Tight italic · ‘t’

Sans italic. Modern, friendly slant — different argument entirely.

t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case
I4

Inter Tight roman · ‘t’

Sans upright. Most icon-conventional.

t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case
I5

Mono italic · ‘t’

Monospace italic. Distinctive but specialist.

t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case
I6

Fraunces italic · ‘T’

Case swap on the selected font. Cap fills the tile.

T
preview
T
60 — home screen
T
32 — Spotlight
T
16 — worst case

Themes

Selected wordmark and icon (Fraunces italic) on each in-app palette. The iOS launch splash bakes into the bundle once, but per-theme splash compositions are still useful for in-app surfaces — theme intros, transition screens, share cards. Alternate app icons (right) can swap at runtime via iOS’s setAlternateIconName.

Paper

Default light. Warm cream paper, bronze accent.

#f3eee2 #8b6a2e
tadoy
t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case

Cosmic

Primary dark. Deep indigo void, gold accent.

#0d0b14 #d4b06a
tadoy
t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case

Y2K

Lavender daylight. Soft purple ground, orchid accent.

#e8daee #a67bc5
tadoy
t
preview
t
60 — home screen
t
32 — Spotlight
t
16 — worst case